Interface’s latest innovation, the world’s first CO₂‐negative rubber flooring prototype under its nora brand, represents a groundbreaking leap in sustainable design. Crafted with circular economy principles at its core, this prototype is engineered to store more carbon during its manufacturing process than it emits—a transformative shift from the standard CO₂‐neutral products in today’s market.

The secret lies in its formulation: by replacing fossil-based inputs with bio-based materials and integrating a significant amount of recycled content, the product achieves a net‐negative carbon footprint. Measured on a cradle-to-gate basis, this flooring not only minimizes environmental impact but actively contributes to carbon storage. This achievement builds upon Interface’s celebrated journey in sustainability—following the launch of the Embodied Beauty™ carpet tile collection in 2020, the company has continuously pushed the envelope in low-carbon design.

Designed to meet rigorous durability and performance standards, the CO₂‐negative rubber flooring is ideally suited for a wide range of applications, including commercial interiors, healthcare facilities, educational institutions, and transportation hubs. Architects and interior designers will appreciate its modern aesthetic and versatility in design, while facility managers benefit from its ease of maintenance and long-lasting performance. The product’s circular design ensures that it can be recycled or repurposed at the end of its lifecycle, reinforcing its commitment to reducing waste and promoting sustainability.

This innovative flooring solution is not only about environmental performance—it also supports green building certifications such as LEED and BREEAM by providing a material that significantly reduces embodied carbon in construction projects. The robust R&D behind the prototype underscores Interface’s “all in” approach, repurposing previous offset investments towards direct carbon reduction and storage strategies. With a 26% reduction in the carbon intensity of its rubber portfolio since 2019, Interface is setting new benchmarks in the flooring industry.

Targeted at sustainability professionals, design experts, and project developers, this product offers a credible, data-backed solution that aligns with emerging market demands for eco-friendly building materials. With plans for commercial rollout by late 2025, Interface’s CO₂‐negative rubber flooring is poised to redefine industry standards and empower greener, healthier spaces.

By addressing the technical, environmental, and design aspects in one cohesive narrative, this product description meets SEO best practices while engaging a niche audience seeking sustainable innovations in flooring.